It is time to return to the basics. Travel to exotic resorts are plunging. The sale of macaroni and cheese are on. And in the digital age, consumers do not switch on only known food if the news is terrible for the economy, but also friendly digital toys.
"It's about trust and comfort at this point," said Sheri Greenspan, senior analyst for consumer electronics at tech tracker iSuppli. "Consumers want to be comfortable with what they buy, comfortable with the brand they buy, and comfortable with the price they pay."
We may in the worst downturn since the Great Depression, but few are talking about a future that looks like Planet of the Apes. Digital toys will continue to sell. The sale of game consoles, for example, are booming.
Two years after the first went on sale, which saw Nintendo Wii, for example, as an inexpensive way to entertain family and friends, and the consoles are hard to find in many locations.
Blu-ray players are another gadget that can turn up in many homes in the first time this year. Movies are a popular escape from bleak economic headlines since the 1930s, and now that the Blu-ray HD-DVD format war was decided in favor of Blu-ray, the once exotic players are seen as a safe investment - especially Now that they come at the beginning, in the price.
Shoppers also want to gadgets sporting prices that they can comfortably. Television revenues could suffer, as to overthrow the prices on high-definition, big-ticket screens further. However, these falling prices for digital cameras and music players, they will remain popular gifts. Samsung Pebble music player like Apple's Shuffle and make hip, affordable stocking stuffers.
Low-cost alternative to prior art devices could also flourish. Instead of dispensing with an expensive laptop, for example, the consumer, to stripped down systems like the Dell Inspiron Mini 9, the Asus Eee PC and HP Mini 1000 flocking.
The gadgets promise users familiar Web tools like Google, Facebook and MySpace to connect, and provides mobility and touch a low price traditional notebooks can not.
The trend could even extend to such well-known casting services in simple, easily understandable units. Take the Peek. The $ 80 gadget is consumer-class e-mail services and displays them in your bag for $ 20 a month. The device is not attraction is the price - it is the simplicity. The sturdy plastic gadget has more than a little keyboard for the development of e-mails and a large, bright display to read for them.
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